You listen to podcasts on your way to drop the kids off, or maybe in the kitchen while you get dinner ready. You feel like you get to know each of the hosts and can see how well it builds their brand, and community. You love all of it, and you want in, so you decide to start your own podcast.
But now what?
I won’t sugar coat it, starting your own podcast takes time, effort, and a bit of strategy, but it can also be therapeutic, a whole lot of fun, and great for business.
Before you take the leap you need to be able to say YES to the following questions.
- Do I enjoy talking for long periods of time and have no problem talking all by yourself in a room?
- Do I have opinions and ideas and have no problem sharing them verbally?
- If I had the choice to write a blog post 3 times a week or talk on a podcast, I would prefer to talk it out.
They may seem like simple questions, but you would be surprised at how many people I hear that want to start a podcast, but when they sit down to record they don’t actually like recording, they feel uncomfortable, and they don’t really enjoy it as much as they thought they would.
When you are honest about how you would answer the above 3 questions it will help you know if you are willing to take the time and effort to start your own podcast, and whether you will enjoy it enough to stick with it season after season.
Now you know… so if you really want to start a podcast, then by all means, read on. As G.I. Joe would say, “knowing is half the battle.” The next important part is planning out how you will actually launch your podcast.
So what I’m going to do is tell you the top 10 things I have found that were more important than I realized when I started my podcast, and have helped me to continually grow the Boss-Mom following every month.
- Your title and cover art are super important. Don’t just throw a title and cover art together and hope it works. The cover art and name are the first thing people see on iTunes and they need to be super clear on your topic and your audience. Your goal should be to decide on a title that will entice your ideal client to click play and then share it with their friends. During the brainstorming process, come up with 3 options and then put them out to your community and let them help you decide; this is also a great way to create buzz for your launch.
- Get a professional intro from Fiverr. This is a super affordable way to get a great intro that’s not your voice. This may seem trivial, but it gives your show a professional tone.
- Don’t skimp on a mic and good sound editing. This might be the most important tip. Your sound quality can make or break your podcast. You might have amazing content, but if there are lots of pops and bad volume, then people tend to stop listening. You want your voice to be smooth and silky and you need a good mic for that. I use the Blue Yetti with a simple pop filter. And the person that makes sure the sound is level and edits everything together uses GarageBand. Oh, and unless you know what you are doing, it is worth every penny to have someone else do your audio editing.
- Don’t be afraid to ask big names onto your show. If you are doing interviews on your show, then make sure part of your outreach strategy includes big names. You would be surprised at how many will say yes as long as you make sure you tell them why it would be good for their audience, or how they will be able to talk about a topic they don’t always get to cover.
- Get on other people’s podcasts. If you are a podcaster, then you need to hang with other podcasters. Getting interviewed on other people’s podcasts is one of the best ways to promote your podcast. Make this an important part of your marketing strategy.
- Create a ‘go-live’ email for your interviewees. Make sure you don’t pass over this one. The people you bring on your podcast are the ones that will spread the word and share your content with your audience. The best way to get them to do that is to make it as easy as possible for them to share. Make sure you email includes links to the show, cover art, tweetables, and an email template, as well as ask them to add a review on iTunes. Everyone is busy so make sure you ask them for what you need, and give them everything they need to make the process easy for them.
- Make sure you let your personality come out. I get just as many people coming to me about that 80s movie reference I made on the show as they do about a business tip I gave. I bet you are not the only person out there talking about your topic, there are thousands of podcasts out there today. So you need to make yours unique by letting your personality shine.
I have personally found podcasting to be a fantastic way to grow my business, but I have also found it to be a wonderful outlet to talk about what I believe, what I care about, and what I love. It is a platform to share your gifts with the world, so after careful planning, I encourage you to take the leap and start your own awesome podcast!
About the Author
Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.
When she is not creating new courses or building new strategy tools for creative entrepreneurs, she can be found, chasing her son on the beach, watching her daughter take her first steps, or thinking of the next fun new family adventure.