Okay okay fine. You caught me. This whole post was inspired of my desperate need want for a current generation gaming console: specifically the Playstation 4. I had been trying for months to get my husband to hear my pleas for a new console.
But here’s the thing… when I tried to convince him, I was speaking my language: I want the thing because I want it and I know that it’s what I want. And I can game with my brother. That’s why we should get it.
That was my strategy.
It was a failure. A massive failure.
Well after months of failed proposals for a new console and a rapidly approaching Skyrim Special Edition release date, I knew I had to step up my game.
What did I do? I started speaking my husband’s language. I wrote that man a business proposal that clearly outlined the economic importance of trading in our existing console and games to maximize our trade in value at Gamestop.
And it worked.
Why did it work? Because I recognized that the language I had been speaking was not my husband’s language.
My language was: I want the thing, so I’m just going to get the thing.
My husband’s language was: You want the thing, but I need to see the pros and the cons, and the time/money/effort investment.
The moment I started speaking his language, was the moment that everything fell into place.
Not only did the proposal win him over, it was a slam freaking dunk.
So what does this have to do your clients?
If you aren’t speaking your client’s language, you aren’t really reaching them. How are you supposed to learn a language overnight?
Don’t worry. That’s what I’m here for. You’ve got to know yourself, know your client, and know your proposal.
I know this sounds completely weird, but you need to know who you are first before you can tailor your communication to what your client needs to hear. How exactly can this be accomplished?
Personality indexes. Personality indexes are the bomb. I’m kind of obsessed with them lately. Chances are that you probably already have a pretty good handle on who you are, what you do, and why you do it. But personality indexes can help you to even further clarify that who what why.
For me, this was absolutely essential. I’ve been in a bit of a fog lately, which I feel like I say that in every single blog that I write, but it’s true. I’ve been going through all of those identity crisis questions that one asks when they are going through significant and soul expanding processes.
Who am I? What am I doing here? Why am I doing this? Is this the right thing? If this isn’t the right thing, how do I know what the right thing is?
You know, all of the things that make you question your existence and purpose. You know, the good stuff.
Actively practicing self-love and self-care helps a ton. So does having a kick ass group of supportive women, and a badass mindset coach. But personality indexes… now THOSE are the bread and butter.
Each profile will help you to identify your unique strengths, and provide insights into how you can leverage these strengths, as well as how you can communicate these strengths to individuals who you work with.
Moral of the story? Get your results, review your results, leverage your strengths, communicate to others. Next step please.
Know Your Client
So before you go telling your client that they need to take all 3 of those profiles so that you know how to work with them, slow your row, Jethro. That’s pretty much a bad idea all around.
What you CAN do however, is use your knowledge of your results to understand how your clients are both similar and different from you. For example, if you know from your results that you are an introverted and perceptive innovator who tends to excel at idea creation and not so much at the implementation of the ideas, you can use this knowledge to identify if your clients are similar to you or not.
Do you perceive similar patterns of creativity or implementation? Or is your client on the opposite end of the spectrum?
Knowing your results help you to know your client, and it allows you to communicate and work with them in a way that allows for effective and productive awesomeness to occur.
Next up? We’re going to learn how to speak to them so that they listen and respond.
Know Your Proposal
What are you going to say? How are you going to say it? Communication can be tricky. Especially when you are crafting your message for your own mind, and not for the reader’s mind.
Remember that PS4 proposal that inspired this post? Okay awesome let’s go back to that.
I was putting out the message in a way that made sense for me; not for my listener.
What does your client need to hear? What do you need to tell them? What is the best way to communicate this message so that they hear it clearly in their mind?
Craft your message so that it is clear for your listener or reader. The best way that you can do this is to write your message so that it is clear for you, and then edit with your client in mind.
Here’s another tip: make sure someone else proofreads your proposal. Make sure this person is a third party that can read or listen to your proposal objectively and provide meaningful feedback for clarification and brevity.
Once you have completed these steps, you’ll be good to submit your proposal.
If you’re looking for an awesome third party proof reader or listener, make sure to jump in over at our free Facebook group, the Shield Sisters Sanctuary. There are a ton of awesome ladies in that group who would be happy to give your proposal a thorough comb thru.
How have you learned to speak your client’s language?