Shield Sisters Initiative
Shield Sisters Initiative
Episode 22: What Are Your Brand Goals?

In this month’s goal-setting session, we talk about setting goals for our brands – whether we are just starting out, rebranding or just going through it! We talk with Shannon Vistisen, who is a past sponsor and going through a shift in her company.

This episode is sponsored by  Avon with Julzies Place!

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In this episode we talked about:

  • How Shannon is switching from screen printing to designing a clothing line and working with a manufacturer.
  • Asking questions and reaching out to people you have not met before when coming into a new industry.
  • How Shannon began her company and her goals with the branding switch.
  • Doing all of the research when you create a new brand and move into a niche.
  • Pulling different areas of your life into your branding to infuse you into it.
  • Holding onto goals for your brand even if you aren’t rebranding or starting a new company.
  • Having goals for your company that go beyond the sales side, but including things like giving back and being eco-friendly.
  • Including your personal passions within your brand.
  • Ways to give back with your business.
  • We get way off topic a few times, because Raewyn is so passionate about some of these things!

Our favorite quotes:

  • “If you aren’t willing to ask the questions you are going to just be sitting there doing the simplest tasks in the most difficult way because you don’t know there is a streamlined way.” – Raewyn Sangari

**this post may contain affiliate links and sponsorships to help us to continue to bring you the best content!**

If we had to give you just three goal-setting tips…

  • Research
  • Infuse yourself into your brand
  • Ask yourself how do you want the world to perceive your brand?

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More About Shannon Vistisen

Everything has a beginning and the Littlest Sidekick began when Shannon’s little man was born. He not only made her a mother but has helped her find herself. To see life through his eyes is truly a special gift. As we grow up, we tend to forget the most unique aspects of simply being in nature. The life behind the brand mimics his sense of adventure and his never ending desire to explore. The simple things as children bring out the biggest smiles.

They are a small lifestyle brand based in the United States. They believe that life is best seen through the eyes of a child. The best things in life are simple and the memories are made with family & friends. The best thing you can do for yourself and your kids is to get outside and just . . . play.

Finding Shannon 



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Intro Music: The Friendly Monstershop by The Zombie Dandies

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