Hello everyone! Welcome back to the fourth and final installment of Coaching Made Clear! If you haven’t had a chance yet, be sure to check out the first three installments of Coaching Made Clear:

Part One: What Does a Coach Do?

Part Two: Do I Need a Coach?

Part Three: The Best Coaching Options for You

This week, we’ll chat about the most important aspect of coaching: who should coach you.

Choosing the right coach is one of the most important decisions you will make in your coaching journey. The right coach will help you to achieve your goals, create meaningful advancement in your business, and allow you finally balance your personal and professional life in a way that creates purposeful living.

But how do you find this person? Many coaches offer 15-30 minute clarity calls that allow you get to know the coach, provide a bit of background about their processes and expertise, and will allow you to express the reasons for your interest in coaching.

During these clarity calls, you’ll want to keep an eye out for a couple of things: how the coaches personality matches with yours, the experience that the coach has, and their coaching methodology.

Personality CheckWho should coach me? Megan breaks it down for us in the Coaching Made Clear series.

First and foremost, you’ll want to make sure that your personality and your coaches personality are a good fit. Your coach can have all of the experience and certifications in the world, but if your personalities don’t fit, it’s not going to be a good experience.

Seriously, have you ever tried to mix oil and water? Try it sometime and let me know how it goes. Trying to work with a coach who isn’t a good fit for you is going to generate the same result: you’ll try to make it work, but you’ll soon find that your ideas are not cohesive, causing inevitable separation and a bunch of wasted time on an experiment that probably cost you a good chunk of change.

How can you avoid this? Take advantage of that clarity call!!!! Also, chat with a few of her previous clients. Do her clients have nice things to say? Can her previous clients demonstrate a measurable pattern of growth due to her coaching practices? Don’t forget to check out her presence on social media such as in Facebook Groups and on Instagram. Are her followers engaging? Is she providing value in a way that demonstrates she is in it for the positive impact she will have on her ideal clients?

Is the answer yes? AWESOME! Schedule a clarity call.

Is the answer no? Pump the brakes. Find someone who not only resonates with you, but visibly resonates with others as well.

Experience Vs. Certification

The next step is to evaluate your potential coaches’ experience. What are her strengths? What is her background? Is she a full-time coach? Or is this just a side gig?

Now don’t get me wrong, there is nothing wrong with having a coaching business on the side; especially if the coach knows her shit and give you exactly what you need. There are plenty of coaches who balance two or more careers. That’s just the world that we live in.

But there is a HUGE problem with someone who is advertising coaching services as a way to get rich quick. A person who thinks that coaching is the perfect way to grab a few thousand bucks and give their clients a piece of their mind is NOT a coach.

This is what we in the business call a confidence man, or a con-man. Ever seen Catch Me If You Can with Leo DiCaprio? Yeah. Con-man. This coach gains your confidence, gladly takes your money. Shows up for one or two sessions and gets the hell out of Dodge. And unfortunately, this happens all too often.

How can you avoid being coach conned? 4 Things:

  1. Do your research on your coach. Check out their website, social media profiles, and anything else you can find. Something giving you a bad vibe? Your intuition is probably serving you well. Click away from that page my friend, click away.
  2. Do the clarity call, and request to be put in touch with ACTUAL clients who have worked with her. Does it feel like she’s avoiding providing you with this information? Say goodbye.
  3. Get everything in writing. Seriously. Draft a contract and make sure you have an attorney review any legally binding documents, regardless of it is from her or from you. You want to make sure that you are protected from any fraudulent activity that might occur if this coach isn’t everything that she makes herself out to be.
  4. Never ever ever send any money to ANYONE until you have everything in writing with legitimate signatures on all of the terms of the coaching agreement; this means payment, expectations, and outcomes.

Something else to verify your coach is to ask her if she has any coaching certifications. If she does, awesome! Ask her which certifications she has, and from what institutions.

If not, it’s not necessarily a deal breaker. Coaching is not regulated by state or federal governments, so there is nothing technically illegal or unethical about coaching without a certification. The important thing is that your coach knows how to get you the results you are looking for, and she can prove her coaching powers with testimonials and experiences from previous clients.


Every coach is going to have a different coaching process. Their styles are going to vary widely from one coach to the next. But they should all have one thing in common: they ask open-ended questions. Open-ended questions are designed to get you talking and thinking. It’s a technique that is commonly used in many counseling and therapy practices, because it allows the client to speak freely about what is on their mind.

Open-ended questions are not able to be easily answered by saying “yes” or “no.” These questions are designed to get you talking about your goals, your visions, and your dreams. Examples of an open-ended question might include:

  • What would your life look like if you accomplished your goal of XYZ?
  • How would you describe your current level of satisfaction with your online presence?
  • Why do you think it is that you struggle to amplify your visibility online?

Another thing that a coach should do: provide guidance, not advice. This might seem a bit back-asswards, but here’s the thing: your coach has a ton of experience in this field, and guiding you towards options that are the best fit for you is the goal. This is accomplished through collaborative brainstorming sessions and meaningful suggestions that provide opportunities for growth. Advice is a bit different.

Giving advice is something that can be viewed as pushy or demanding. She can recommend all day long that Facebook is the best method of advertising your business, but if you feel that Facebook isn’t a good fit for your ideal clients you are under no obligation to follow that advice.

Remember, guidance towards growth is the goal. Hey, that’s pretty catchy. Feel free to quote me.

Coaches I Love

This is by far my most favorite part of this blog. Now, I get to brag about the amazing coaches in my life. Yes, I have worked with each of these individuals personally. No, I will not receive any kind of kickback if you decide to work with them. I wholeheartedly believe in each of these coaches abilities to guide you towards success, because I have experienced each of their coaching practices first hand.

Kelly Ruta

If you’re looking for a kick in the ass, Kelly is the coach of your dreams. With a no bullshit coaching style that drives you to get shit done, Kelly isn’t for the feint of heart. But if you’re looking for a coach that will call BS on your excuses and hold you accountable for your actions, give Kelly a call. There’s a reason why she is called the Fierce Chick coach.

Sarah Wall

Sarah and I connected via Vendeve, and it was basically fate that we were able to work together. As the founder of Body-Mind-Spirit Coach, Sarah is legitimately one of the most zen, calming persons you will ever meet.  

Stephanie Danner

Stephanie and I met at the Modern Femme Movement, and hit it off almost immediately. Stephanie has this energy about her that amplifies approachability and kindness, and a genuine desire to help others. Stephanie is top pick for anyone who is looking to redefine themselves.